Perform a Competitive Positioning & SWOT Analysis

Provide a competitive positioning and SWOT analysis for {{product_name}} against the list of competitors provided. Deliver: 1) brief positioning statement (target customer, category, key benefit); 2) a 2x2 positioning map suggestion (based on two axes you choose) with rationale; 3) SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) with 3–5 bullets each; and 4) recommended three tactical moves to strengthen competitive position over the next 6 months. Use the competitor list and note any assumptions.